Our work / Brand, web & visual communication / Klatz
Identity + web
Klatz
Identity, websites and social media for the oral-care brand Klatz – ~100M ad visits and a route onto major retail shelves.
- Client
- Klatz (oral care)
- Year
- 2020–2023
- Direction
- Brand, web & visual communication
- Format
- Identity + web
- Tags
- Branding · Web · SMM
- ~100Mad-driven visits in 3 years
- 7–8Munique users reached
- +3%sales of featured product lines
Project
Identity, website design and SMM for the oral-care brand Klatz.
Role
Art direction, brand identity, website and landing-page design, visual guidelines, SMM.
hice. created the corporate identity, developed a comprehensive brand guide, designed the company website and produced materials for advertising campaigns. hice. also curated and managed the brand's presence on social media and marketplaces.
Websites and landing pages
- Designed dedicated pages for Klatz product lines (brutal, brutal2 and glamour), which lifted sales of those lines by 3% and increased time on site by 2–4 minutes.
- Attracted ~100 million ad-driven visits to the site group over three years.
- Reached more than 7–8 million unique users in total.
Impact
After sales through the websites and landing pages took off, the company got onto the shelves of major retail chains such as Perekrestok, Lenta and Metro. From 2021 it also moved onto marketplaces – helped by the website redesign and themed landing pages for each product line.
