Our work / Brand, web & visual communication / Novonatum (Colief & Bioamicus)
Identity + web
Novonatum (Colief & Bioamicus)
Branding and web design for a healthcare company and its Colief and Bioamicus brands – a corporate site plus 10+ landing pages.
- Client
- Novonatum (healthcare)
- Year
- 2021–2023
- Direction
- Brand, web & visual communication
- Format
- Identity + web
- Tags
- Healthcare · Web
- ~10Mactive user visits
- 3–5%conversion
- 2 minaverage time on site
Project
Branding and web design for the healthcare company Novonatum and its brands Colief and Bioamicus.
Role
Art direction, web design, communication design.
hice. started working on the brands in 2021 and developed their visual identity within the first six months. Over the project hice. built the company website and more than 10 landing pages that helped promote Colief and Bioamicus products, and produced a large volume of digital materials for advertising campaigns in support of Novonatum's marketing strategy.
Websites and landing pages
- Design of the Novonatum corporate website.
- Five landing pages, one per product (e.g. vitamin.colief.ru, masla.colief.ru).
- These attracted ~10 million active user visits.
- Conversion of 3–5%.
- Average time on site: 2 minutes.
- ~100 million ad-driven visits over three years.
Impact
Successful sales through the websites and landing pages opened the way to marketplaces; since 2022 most sales have come through those platforms. External traffic to the site and landing pages became a key revenue source thanks to the improved design, which substantially increased the inflow of new customers.
